News for 'Building Brand'

BJP looks for 2024 soar after ending 2023 on happy note

BJP looks for 2024 soar after ending 2023 on happy note

Rediff.com30 Dec 2023

Following the party's sweep of assembly elections in three Hindi heartland states against the odds, the BJP's brain trust is now busy game-planning as to how it can improve on its 2019 Lok Sabha election tally of 303 seats.

When the parent comes out of sub-brands' shadows

When the parent comes out of sub-brands' shadows

Rediff.com12 Jul 2013

UTC India is playing up the umbrella brand of Carrier and OTIS to push integrated services.

Factors that will sustain Abbott outperformance

Factors that will sustain Abbott outperformance

Rediff.com22 Mar 2023

Abbott India outperformed the Indian pharmaceutical market (IPM) with a year-on-year (YoY) growth of 23 per cent in February. The domestic market grew at a robust 20 per cent on a low base, primarily led by volume growth and price hikes. Abbott continued to outperform the sector in the anti-diabetic space with a growth of 20 per cent and key brands such as Thyronorm (hypothyroidism), biliary agent Udiliv, insulin Ryzodeg posted robust growth.

No salary for Akash, Isha and Anant Ambani; fee for attending board meetings

No salary for Akash, Isha and Anant Ambani; fee for attending board meetings

Rediff.com26 Sep 2023

While Ambani, 66, drew nil salary from the company since the 2020-21 fiscal year, other executive directors including his cousins Nikhil and Hital are paid a salary, perquisites, allowances and commission. His three children - twins Akash and Isha (both 31) and Anant (28 years) - will get only a sitting fee and a commission on the profit earned by the firm.

'Railways plans to carry 10 billon passengers every year by 2030'

'Railways plans to carry 10 billon passengers every year by 2030'

Rediff.com12 Jan 2024

'We carry 6.5 billion passengers every year. We have crossed seven billion this year, and are targeting 10 billion by 2030.'

Shah Rukh Khan Is A Lifelong Learner

Shah Rukh Khan Is A Lifelong Learner

Rediff.com18 Dec 2023

From the pinnacle of Veer Zara's teary romance, the transition to Pathaan and Jawan must have entailed a lot of resetting, rewiring, and recalibration in the mind. But SRK has done it. And done it well, notes Sandeep Goyal.

Diageo's India-born CEO Ivan Menezes passes away

Diageo's India-born CEO Ivan Menezes passes away

Rediff.com7 Jun 2023

Ivan Manuel Menezes, the India-born CEO of the world's biggest spirits company Diageo, died on Wednesday, days after being hospitalised for treatment of stomach ulcer. Menezes, 64, who was to retire at the end of this month, died in London, the company said. "It is with great sadness that Diageo announces that Sir Ivan Menezes has passed away following a brief illness, with his family at his side," it said in a statement. Diageo had on Monday announced that CEO-designate Debra Crew will assume the top role on an interim basis immediately as Menezes undergoes medical treatment.

Medal win opens up brand endorsement gates for Sakshi

Medal win opens up brand endorsement gates for Sakshi

Rediff.com19 Aug 2016

A bronze medal in wrestling gets brands talking about a potential endorser joining the ranks of past Olympics stars from India, Abhinav Bindra and Vijender Singh

Edtech giant Byju's CBO Prathyusha Agarwal, two senior executives quit

Edtech giant Byju's CBO Prathyusha Agarwal, two senior executives quit

Rediff.com30 Aug 2023

Three senior executives have resigned from Byju's at a time when the most valuable edtech company has been trying to address challenges such as due diligence issues, legal battles with lenders, challenges in raising fresh capital, and a markdown in its valuation by investors. Prathyusha Agarwal, the chief business officer of Byju's, has quit, according to sources. They said Himanshu Bajaj, business head of Byju's tuition centres, and Mukut Deepak, business head for Class 4 to 10, have also moved on.

The Cute World Cup Scene Stealer

The Cute World Cup Scene Stealer

Rediff.com7 Dec 2023

"Looking at the films come to life on set was a lot of fun. The lensing, the art direction and Prakash Sir's detailed eye. It felt like something special was brewing," says Naina Bhan.

Maruti's Goal: Hybrid, Not EV, Cars

Maruti's Goal: Hybrid, Not EV, Cars

Rediff.com16 Aug 2023

'We are going to have hybrid cars, which, as far as I know, none of our competition is working on, and this includes ethanol.'

Bang on Target launches online branding solution

Bang on Target launches online branding solution

Rediff.com17 May 2013

Bang on Target has launched an online platform for small and medium entrepreneurs that offer cost-effective publicity and brand building solutions.

Branding missteps dog Uber

Branding missteps dog Uber

Rediff.com10 Dec 2014

Reports suggest that the police were unable to find any contact of the company's office and had to take a Uber cab to reach the company's training centre in Gurgaon, giving credence to the perception that Uber has grown too much too soon.

The 5 most trusted airlines, telcos, cars

The 5 most trusted airlines, telcos, cars

Rediff.com3 Sep 2010

Companies spend billions of dollars on building brands as it gives a strategic direction and competitive advantage.

Bain to buy 90% stake in Adani Capital and Adani Housing for Rs 1,600 cr

Bain to buy 90% stake in Adani Capital and Adani Housing for Rs 1,600 cr

Rediff.com24 Jul 2023

The Adani group has exited the financial services business by selling its entire 90 per cent stake in Adani Capital and Adani Housing to private equity (PE) firm Bain Capital for Rs 1,440 crore. The total valuation of the Adani financial services business stands at Rs 1,600 crore. Gaurav Gupta, managing director (MD) and chief executive officer (CEO) of the Adani firms will hold the rest of the stake.

Meta appoints Sandhya Devanathan as India head

Meta appoints Sandhya Devanathan as India head

Rediff.com17 Nov 2022

Social media giant Meta has appointed Sandhya Devanathan as the vice president of Meta India, the company said.

'Entrepreneurship needs a lot of resilience'

'Entrepreneurship needs a lot of resilience'

Rediff.com22 Nov 2023

'We all face challenges in life. It's our approach towards them that absolutely decides what you become.'

Branded homes, latest toys of India's super rich

Branded homes, latest toys of India's super rich

Rediff.com15 Jun 2015

Branded residencies, designer-stamped homes have a snob value and are sold at a high premium, to willing buyers

Ratan Tata Brings Shinde, Pawar Together

Ratan Tata Brings Shinde, Pawar Together

Rediff.com19 Aug 2023

Ratan Tata is Maharashtra's first Udyog Ratna.

800 Review: Watch Out For The Spin

800 Review: Watch Out For The Spin

Rediff.com6 Oct 2023

800 gets so lost in celebrating its grand subject that it forgets something pretty elementary: Cricket is a team sport!, notes Sreehari Nair.

Why are brands not signing Prithvi Shaw or Shubman Gill?

Why are brands not signing Prithvi Shaw or Shubman Gill?

Rediff.com2 Mar 2018

Nearly half of the World Cup squad has been picked up by IPL franchises, and not all went for the base price.

How brands are catching them young

How brands are catching them young

Rediff.com4 Dec 2015

Parents always want to give the best to their children.

Did 'Modi Ki Guarantee' Work Its Magic?

Did 'Modi Ki Guarantee' Work Its Magic?

Rediff.com3 Dec 2023

Narendra D Modi and his party campaigned in these elections uncharacteristically without any big ideas. Of course, winning each election at all costs could be a big idea as well, observes Shekhar Gupta.

Campa back in business under Reliance, its new owner

Campa back in business under Reliance, its new owner

Rediff.com5 Sep 2022

Campa is set to take on its competition, which pushed it out of the aerated drinks business in the late 1990s, but this time with a new owner - Reliance Industries. Campa's entry comes at a time when aerated drinks as a category is already saturated. But experts say this could give rise to competition in the segment, eventually causing the space to grow.

Meta launches Twitter's rival app, Threads

Meta launches Twitter's rival app, Threads

Rediff.com6 Jul 2023

Instagram, owned by the tech giant Meta, on Wednesday, unveiled its new app called 'Threads' a new app designed to directly compete with Elon Musk's Twitter. According to The Hollywood Reporter, a US-based media house, Meta Platforms Inc. CEO Mark Zuckerberg announced the launch, framing Threads as "a new, separate space for real-time updates and public conversations." Threads will be linked to users' Instagram profiles, making it simple to connect with followers, prominent personalities, or brands.

'Design products to suit customers'

'Design products to suit customers'

Rediff.com19 Feb 2005

Companies should focus on creating customer experiences for building brands rather than concentrating on products and services, a management expert said in Chennai.

Stokes' one-word message to Moeen prompts Ashes return

Stokes' one-word message to Moeen prompts Ashes return

Rediff.com14 Jun 2023

It took a one-word message from England captain Ben Stokes for spin all-rounder Moeen Ali to come out of his Test retirement.

In choosing Alphabet Inc, Google joins a branded crowd

In choosing Alphabet Inc, Google joins a branded crowd

Rediff.com11 Aug 2015

Google has a lot of experience with legal troubles over intellectual property.

South Africa shatters gender pay gap in cricket

South Africa shatters gender pay gap in cricket

Rediff.com23 Aug 2023

This was the first time in the history of SA cricket a senior team had reached the final of a World Cup.

Byju, Think Of Byju's Like A Business!

Byju, Think Of Byju's Like A Business!

Rediff.com10 Jul 2023

This, Byju, was the time to apply the business lens, treat your company as a business, run your company as a business. Instead, you splurged, observes Suveen Sinha.

Rajesh Gopinathan bows out as TCS CEO, keeps mum on future plans

Rajesh Gopinathan bows out as TCS CEO, keeps mum on future plans

Rediff.com31 May 2023

'I am confident that TCS's best years are ahead,' outgoing CEO tells staff in farewell email.

Starbucks names Laxman Narasimhan as its new CEO

Starbucks names Laxman Narasimhan as its new CEO

Rediff.com2 Sep 2022

Laxman Narasimhan, a veteran in leading and advising global consumer-facing brands, has been named as the new CEO of coffee giant Starbucks, joining a growing cohort of Indian-origin business leaders at the helm of global corporations.

Can a dead brand like Bajaj Chetak live again?

Can a dead brand like Bajaj Chetak live again?

Rediff.com4 Aug 2015

Bajaj Auto, said the company might re-enter the scooter market and if and when it does, the iconic Chetak might be revived.

Ford to license brand in India

Ford to license brand in India

Rediff.com5 Oct 2009

The company, through its global licence agent Beanstalk Group, has entered into a tie-up with Delhi-based licensing management firm Licence India for selecting licensees in the country for manufacturing and retailing of products.

How Chinese smartphones are eating into share of Indian brands

How Chinese smartphones are eating into share of Indian brands

Rediff.com7 Apr 2016

In 2015, as many as 15 major Chinese smartphone brands stepped into India.

Some headwinds emerge for India's cement sector amidst high valuations

Some headwinds emerge for India's cement sector amidst high valuations

Rediff.com1 Oct 2023

The sector may be overcrowded with a fair number of large players and the entry of the Adani Group through its two key acquisitions, followed by the takeover of majority stake in Sanghi Industries via Ambuja Cements. Since every major player is in expansion mode, there could be a capacity surplus and hence, price wars.

Mamata to traders: Build mass opinion against FDI

Mamata to traders: Build mass opinion against FDI

Rediff.com15 Sep 2012

Banerjee said that traders would be hard hit by the Centre's decision on allowing FDI entry in retail.

How brands are wagging the digital tail

How brands are wagging the digital tail

Rediff.com10 Jul 2015

According to Nielsen India online viewership has doubled since 2011.